We can say that Magento is the most popular eCommerce CMS in the world. It is widely used all over the world and growing rapidly every day. It’s an open source platform that provides a lot of benefits to its users. With Magento, you will get full control over your site, over its content, functionality and resource appearance.
SEO or search engine optimization is an important aspect of any online business’s marketing strategy. No matter how improved you say your SEO is, SEO always needs improvement.
In this blog, we will discuss the advantages and some of the common issues that you most probably face during the search engine optimization of the Magento site.
We will discuss some tips to improve the SEO of your online marketing. Let’s look at some of the easy steps to improve the SEO of your Magento store.
You must have a control on your Magento website and it is one of the best things of your Magento SEO. In CMS you can edit meta tags on many pages. It also lets you change category title on every category page. You can also add brand name, logo or any other information.
There is an in-built function to add sitemap in Magento. You can easily generate an XML file without using external extensions.
To add the sitemap, go to marketing - site map and click add sitemap button.
To install Google analytics on the website, go to stores- settings- sales- google API and add the code of analytics counter and pick the yes options from the enable menu. After that, the analytics code will be added to your site.
There is no need to edit the htaccess file, you can rewrite rules from the admin panel. Go to Marketing - URL and rewrite management. Redirect is an easy way to save all SEO indicators if your site structure is changed.
Start naming the pictures of your website with category, color or any other feature of the product. Try to make its names meaningful and descriptive with proper and relevant keywords. Apart from these, remember to add alt tags to make them noticeable for search engines.
Who likes slow speed? Users normally get irritated with the slow loading speed and won’t spend too much time waiting for the site to load. Magento stores are generally really slow. When it comes to online stores, page loading speed is an important ranking factor. It also impacts on customer experience and user behavior. So to raise high in Google search engines, work towards fast loading speed of the site. Speed up your website and it will result in the improvement of the overall performance of your store.
This is the nightmare of any online store merchant to have duplicate pages in their store. Duplicate content is one of the most serious forbidden issues that online merchants come across. Magento creates dynamic variants of category and product pages.
There are two ways to solve the duplicate problem-
- Disallow these pages in the robots.txt file
- Put a canonical tag on the main page of your site.
The H1 like titles have a huge influence on Google to understand the text relevance. Magento uses the logo on the page as a default H1. Check the headlines on your website. Category names should be on H1 of category pages, the product name for product pages.
Magento being one of the most popular CMS recently has advantages as well as limitations just like any other platform. With the right SEO techniques, you can achieve the greatest heights. Right Magento SEO can raise your website to the new level of eCommerce. In this blog, we discussed some of the SEO tips to improve the performance of your Magento website as well as some of the most common issues that Magento store owners come across. But everything has a solution. Just follow the tips mentioned above and feel the change. If you have any queries, questions or ideas, feel free to share them with us in the comment section below.
SEO or search engine optimization is an important aspect of any online business’s marketing strategy. No matter how improved you say your SEO is, SEO always needs improvement.
In this blog, we will discuss the advantages and some of the common issues that you most probably face during the search engine optimization of the Magento site.
We will discuss some tips to improve the SEO of your online marketing. Let’s look at some of the easy steps to improve the SEO of your Magento store.
1. Meta Tags
You must have a control on your Magento website and it is one of the best things of your Magento SEO. In CMS you can edit meta tags on many pages. It also lets you change category title on every category page. You can also add brand name, logo or any other information.
2. Sitemap
There is an in-built function to add sitemap in Magento. You can easily generate an XML file without using external extensions.
To add the sitemap, go to marketing - site map and click add sitemap button.
3. Google Analytics
To install Google analytics on the website, go to stores- settings- sales- google API and add the code of analytics counter and pick the yes options from the enable menu. After that, the analytics code will be added to your site.
4. Redirects
There is no need to edit the htaccess file, you can rewrite rules from the admin panel. Go to Marketing - URL and rewrite management. Redirect is an easy way to save all SEO indicators if your site structure is changed.
5. Enhance Product Images
Start naming the pictures of your website with category, color or any other feature of the product. Try to make its names meaningful and descriptive with proper and relevant keywords. Apart from these, remember to add alt tags to make them noticeable for search engines.
Apart from the advantages, there are some common issues that one will face during Magento store optimization.
Let us now discuss some of these main issues of Magento CMS-
1. Loading Speed
Who likes slow speed? Users normally get irritated with the slow loading speed and won’t spend too much time waiting for the site to load. Magento stores are generally really slow. When it comes to online stores, page loading speed is an important ranking factor. It also impacts on customer experience and user behavior. So to raise high in Google search engines, work towards fast loading speed of the site. Speed up your website and it will result in the improvement of the overall performance of your store.
2. Duplicates
This is the nightmare of any online store merchant to have duplicate pages in their store. Duplicate content is one of the most serious forbidden issues that online merchants come across. Magento creates dynamic variants of category and product pages.
There are two ways to solve the duplicate problem-
- Disallow these pages in the robots.txt file
- Put a canonical tag on the main page of your site.
3. Headlines
The H1 like titles have a huge influence on Google to understand the text relevance. Magento uses the logo on the page as a default H1. Check the headlines on your website. Category names should be on H1 of category pages, the product name for product pages.
Conclusion
Magento being one of the most popular CMS recently has advantages as well as limitations just like any other platform. With the right SEO techniques, you can achieve the greatest heights. Right Magento SEO can raise your website to the new level of eCommerce. In this blog, we discussed some of the SEO tips to improve the performance of your Magento website as well as some of the most common issues that Magento store owners come across. But everything has a solution. Just follow the tips mentioned above and feel the change. If you have any queries, questions or ideas, feel free to share them with us in the comment section below.
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