NopCommerce Web Development Company Marketing Techniques

 As we were learning about Unknown facts about nopcommerce development services in the previous articles where we were talking about Marketing techniques, Let's continue other techniques that can help you to reach a new level of success for NopCommerce web e-commerce store.

1. Newsletter subscriptions:

Keep your buyers connected with your NopCommerce e-commerce website using marketing technique of newsletter with offers, promotions, sales news, etc. nopcommerce development company facilitates your buyers to subscribe to newsletters on your e-commerce website. NopCommerce has its own tool for designing your own custom newsletters and email campaigns. If you don't like the template you can always integrate third-party newsletter services like Mail Chimp, SendinBlue, etc. to your e-commerce website.

2. Content:

The content is the only way to stay connected to customers and be ahead in the raking competition of Search engines. The marketing technique of supports news, forums, polls, blog, and custom pages (topics) advantages you to keep your e-commerce website updated with content. You can find this feature in Nopcommerce Administration Panel, visit “Content management” on the left side and click on the option you want to post.

3. Gift cards:

Gift cards functionality is one of the most commonly used features for every business no matter it is online or offline. NopCommerce provides 2 types of gift cards first, a classic gift card that you can send through the post and the second one is the e-gift card that you can deliver through e-mail. You can create and maintain a unique gift card code for your buyers.

nopcommerce development services allows you to manage a gift card from your Nopcommerce Administration Panel, visit "Sales” on the left side and go to “Gift cards” option. To manage or create a gift go to “ On the right side, there will be gift card list. If you want to edit any gift card click on the "Edit" button. To add the new one click on the “Add New” button on the top right of the screen. There will be "Add a new gift card” form on the next screen. Fill in the details as per your requirements. You can send a virtual or physical gift card, set value, generate a unique code, and customize a gift card with customer information through the Nopcommerce gift card. Save the changes and create a discount or coupon. To ensure the gift card is active, do check the “Is gift card activated”.

4. Product reviews and ratings:

Product review and ratings might be one of the most underrated but one of the oldest and the trusted eCommerce Social Proof marketing technique. Sharing feedback of the product can be your product voice from the customer to let the potential customers know what other people think about your products. In combination with reviews and ratings, feature NopCommerce also provide the review helpfulness feature (“Was this review helpful to you?”). You can manage the product review and rating from your Nopcommerce Administration Panel, visit Catalog” on the left side and click on “Product reviews” option. On the right side, there will be a product reviews list. Click on the "Edit" button for the product review you want to manage. You just need to click on the button listed on the top right of the screen to approve, disapprove and even delete the review.

There is a more technique that will cover in an upcoming article to market your E-commerce store. Contact your nopcommerce development company to market your store efficiently.