If you are planning to open an online business, the first thing that could come to you mind is an ecommerce store. Sadly, many of us believe that just by uploading an ecommerce store, there is a heap of rewards that we can reap. However, there is more than just setting up an ecommerce store and making it online. These are the nine types of mistakes that you can make that will simply kill your ecommerce business.
1. Choosing the wrong platform: The ecommerce store market out there is full of several options. You are likely to be confronted by a number of companies who will try their best to sell their platform to you. Since there are many platforms to choose from, you need to make a well informed decision about the platform you wish to choose. Generally you will discover that the larger companies choose Magento, which is an enterprise level solution. Whereas, the Shopify platform is specifically designed to build mid-scale ecommerce businesses while you may consider WooCommerce Development Company India to be a platform for building small to mid-scale online stores. So, it all comes down to your needs. You need to discover this aspect before you choose the right platform for your ecommerce business.
2. Not making your website secure:
A lot of people today are concerned about their privacy online. Therefore, a significant chunk of visitors are likely to stop a purchase if they find the site isn’t secure and safe. It’s a wise decision to invest in a proper SSL certificate, which will not only encrypt data for shoppers on your website but will also ensure that more customers complete a transaction.
3. Not considering mobile users:
Today, it is a well-known fact that mobile search has surpassed the 50% mark. Now, it accounts for around 60% of all search queries. Moreover, a lot of people prefer to make purchases over their mobile devices. According to HubSpot, these days, around 34% of all online retail purchases take place on mobile devices.
4. Not Using Social Media:
Many users prefer using social media and those who do not use this medium do not feel they are trendy enough for the online age. Even while on social media, you should use only those platforms that constitute the relevant audience for your online business. Doing otherwise will only waste your efforts.
5. Neglecting the Content Marketing Plan:
Content is one of the major reasons why people come back to your website again and again. Keeping your content evergreen can help you win the game. Nevertheless, if you neglect your content marketing plan, your website or online business could suffer serious consequences. You might miss out on several benefits in relation to search rankings and conversation rates, thus finally affecting your brand recognition.
Conclusion
To conclude, several NopCommerce ecommerce stores exist out there, but only a few are successful, others are mediocre, and the rest are a grand failure. Mistakes of the type mentioned here can literally bring your ecommerce business to the point of ruin. It is extremely important that you tailor your online business correctly to obtain the maximum benefit.
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