Now that Magento 1 is on the way out, you might want to know the advantages of Magento 2 migration. Well, migrating from Magento 1 to Magento 2 isn’t as difficult as it sounds, but care should be taken in following the steps. While Magneto 1 has some issues like high maintenance costs, the absence of an integrated PayPal Gateway, low conversion rates, and the long checkout process on Magento 1, Magento 2 comes with some brilliant and easy-to-use features that delivers enhanced functionality and meets customer business needs. If you feel confused or off-track, you can even consult a Top Magento development company in India to discuss further.
One of the major reasons why you will need to shift from Magento 1 to Magento 2 is because Magento has stopped supporting Magento 1 by June 2020. The platform no longe will have the latest plugins and modules. By now, you should have already started planning the migration to fully experience the scope and power of Magento 2. You may even consider the best Magento development company in India for your migration requirements. Here are some advantages of migrating to Magento 2 from Magento 1:
Short checkout process: As described earlier, Magento 1 has a lengthier checkout process. Compared to Magento 1, Magento 2 customers appreciate the integrated instant purchase feature, which optimizes the checkout. Around 40% of orders come from mobile devices, so it makes sense to migrate to Magento 2, as it has a shorter registration process and cuts the time for order placement.
Improved Mobile Shopping: Since a significant percentage of the online population shops from their mobile devices, it makes sense to migrate to Magento 2 if you want to cater to this percentage of the population. Unlike Magento 1 to Magento 2 migration services templates are responsive by default. Magento 2 improves page loading speed by 50%, so it has an improved onsite search and mobile friendly checkout feature that helps obtaining orders from mobile device users.
Attractive Design: Attractively designed online stores have a potential to attract more traffic as they positively influence the customer-buying decision. Magento 1 no longer satisfies customer preferences due to its non-responsive features and a longer checkout process. Magento 2, on the other hand, features a guest checkout and provides attractive templates and responsive screens for a wide spectrum of devices.
Better Performance: Magento 1 to Magento 2 migration services due to better performance too. Magento 1 suffers from high shopping cart abandonment rate while Magento 1 can handle roughly 40% more orders each hour. Also, the add to cart times are approximately 70% faster than Magento 1.
Advanced reporting: Magneto 2 offers advanced reporting of more than 20 online parameters, right from the admin panel. Along with these features, several marketing automation features such as integrated Dotmailer, which is a tool for email automation. This tool helps create automated marketing campaigns for SMS, Push, email, as well as other channels.
Conclusion: These are some advantages of migrating from Magento 1 to Magento 2. Go ahead and migrate your store from Magento 1 to Magento 2 and reap the immense benefits. If you prefer, you can even choose one of the several Magento development companies in India for migration. Good Luck!
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