The online presence of Local store and E-commerce store development is rising on a tremendous rate of speed. The current on-going global COVID-19 pandemic gave an extra boost to online shopping and online presence and it’s hard for many to keep up with the ongoing and nonstop changes.
One of the industry-leading eCommerce web development platforms, Shopify, is no exception to that rule. There are over 5,00,000+ active store owners brought in an astounding $ 34 billion sale worth. If you are one of those owners or wanted to develop a Shopify store there are some ongoing trends of 2020 that you should embed with your Shopify Development India.
Social Media Engagement
One of the biggest trends of this year is social media presence, visitors wants to see and check the social proof and product reviews before choosing you as their service or product partner. This is no magic most people are social creatures who need the validation and opinions of others before they pay their hard-earned cash. Having good reviews about the product/ service or the store, improvise the buyers' guesswork and gives the broaden idea about the product ahead of time as to what they can expect before they receive your product.
Keep this in mind your buyers are smarter than you think. Having reviews might attract you but pay for fake reviews can damage your brand reputation and it will be very short-lived. The best way to gather reviews on your Shopify storefront is to raffle your products and address a follow-up email after you get delivery confirmation to suggest them to present a non-biased review of your product. By reviewing your product, you can get the customer to subscribe to your email list, and you may also get a review in the process, thereby hitting two birds with one stone.
Influence Marketing
You might never think about it but influencers are everywhere in 2020. If you are serious about your Shopify e-store and have social presence your next step should take advantage of influence marketing. Influence marketing helps you to get your products on the proverbial top-shelf of the internet. Influence marketers give a boost to your social presence and build trust as they see real live folks or let's say the celebrity they adore who also use your merchandise. There are different ways to approach influence marketers based on the type of product or set of products that you’re offering.
As an example, if your product comes in elegant packaging, you can approach YouTuber or agency to shoot and upload an unboxing video. If you are a service provider with a particular dashboard to manage the service you can ask influencers to shoot and upload a video explaining how beneficial your services with the details of how to use the dashboard. The approach of influence marketing is bound by your Imagination only.
There are other 2 trends that you can utilize with your Shopify e-store that we can cover in the upcoming article. If you are unaware of Shopify dropshipping you can read our previous articles where we have explained about Shopify dropshipping and how to start your Shopify dropshipping business.
