As we were learning about Shopify drop shipping in the previous article let's move forward from where we have left. after signing up with Shopify choose the best suit theme.
Shopify Themes – Personally, my go-to free theme is Minimal Vintage it’s easy to navigate, accurate and overall a great starter theme for those who are on a tight budget. You can change the theme over time. You can just test out free themes to get the work done. Once you’ve started making some money, you can spend it on buying a new theme for better store design.
Market Your Dropshipping Business
So till this point, you’ve got your product and built your store with the help of Shopify e-commerce store development company, now’s it's time to market your dropshipping business. This is a not as simple step as it sounds in your dropshipping business plan. So don’t keep making tweaks to your store design and act like you’re making improvements. You don’t need to be terrified of putting yourself out there.
If you’re just starting out, getting your first order is one of the best feelings! But as you are just a startup, you’re probably not in a proper economical space where you can spend much on marketing. So, here are some of my best marketing ideas that have come from those super-saving moments. Here are a few to get you started:
Facebook Advertising: I know it can be attractive to spend $500 on Facebook ads. Many new organizers think they will earn so well from the first tryout, but you won’t. Keep in mind the first few ads will not help you to make money but the experience of what you should not do. Keep your budget low for the first few ads to be able to afford experimentation. Some times even products can fail your ads campaign. So, to know your best selling products create several different ads and compare the reports. Keep your targeting area as clear as you can. As an example, if you don't wish to sell your products in Canada, Australia, the United States, or the UK, eliminate them. It will keep your ad costs lower. If you have a bigger budget, create a separate ad for these countries if you wish to target them.
Retargeting Ads: If you have a tight budget, you should go for retargeting ads as it won't cost you much. This ad is the perfect option if you have an e-store with tons of traffic. Maybe you’re marketing for free on Pinterest and seeing a noticeable of traffic from there. Maybe you have a blog page on your website and blogs with featured influencers and now influencers are sharing your blog for free. With the help of a retargeting ad, you can take advantage of that free traffic and it can help you to convert that traffic into a paying customer. If you have a perfect strategic plan you can utilize those random people into the potential everlasting customers. Precisely done retargeting can perform even better than a standard Facebook ad. Retargeting is economical also.
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