In the previous article, we were learning about the unknown fact of NopCommerce that can help e-commerce store owners. We have covered the product features in the previous article. Let’s move forward with SEO.
Search engine optimization (SEO):
In today’s competing world, SEO is important to enhance the visibility of your website in search results. The more visibility your e-commerce website has a higher CTR (Click Through Rate) the more revenue you will receive. NopCommerce web development extends a complete SEO out of the box. It provides you with full control over keyword tags, customized URLs, Sitemap, etc.
The Default SEO tool in NopCommerce Supports:
• Keyword tags and URLs Administration: To begin with your online store web pages more search engine friendly, NopCommerce offers full access to keyword tags and personalized URLs management sections to a store owner. NopCommerce also encourages product web pages with SEO-friendly names out of the box.
• XML and HTML sitemaps: NopCommerce recommends two popular versions of sitemaps XML and HTML. While XML sitemap boosts search engine bots to discover and understand your e-commerce website pages for more salutary search results, the HTML sitemap serves both visitors and search engine bots to ascertain web pages on your e-commerce.
• Microdata: It gives the search engine bots a wider context about the type of information accessible on the website and the way your e-commerce website should be listed and ranked. Microdata also benefits in the creation of “rich snippets”, which represent more information on search result pages than traditional listings.
• Breadcrumb navigation: NopCommerce web development supports breadcrumbs and executes your e-commerce website look more established and professional. Breadcrumbs are links that let your customers follow their path from the existing web page to the home page on your e-commerce store. They usually appear near to the top of the webpage and exhibit the structure of your e-commerce website.
• URL canonicalization: This helps you to overcome indexing of repeated pages and makes your NopCommerce website more crawlable. This can be accomplished by setting a store URL to the canonical (preferred) URL for every category and product web pages.
• Google Analytics integration: NopCommerce is integrated with Google Analytics, thus helping you to understand the web traffic your e-commerce website is receiving. Google Analytics performs a significant part in customer targeting and conversion. The eCommerce transaction-tracking tool in NopCommerce directly connects your Google Analytics data with consumer activities.
Localizable URLs. NopCommerce lets you localize URLs on your e-commerce URL localization enhances the possibilities of matching search results based on other religions or languages.
Search engine optimization in the NopCommerce Admin Panel
In NopCommerce, you can do complete SEO of the product, category, vendor and manufacturer web pages. For SEO of your Product web page in your NopCommerce 4.0 CMS visit “Catalog” on the left side and then click on “Products”. On the right side, you will see the Product list on the right side of your panel.
If you want to start SEO, the current products click on the “Edit” button in front of the product and if you want to add a new product click on “Add New” on the top. Both ways, you will view an “SEO” tab on the next screen, just click at it to optimize your Product Web Page, and then click on “Save” on the top-right edge.
The same can be performed to implement SEO of category and manufacturer web page, just pick the corresponding entries under Catalogue. For Vendor web page SEO, you require to go to “Customers” on the left side and click on “Vendor” and follow the identical process as above.
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