If
you own a website then conversion rates are very essential for
showing the progress of your website. How to increase the conversion
rate or how to convert the visitors into buyers is the most critical
thing to achieve. If the conversion rate of your Ecommerce website is
1% then aim for 2% and gradually for 4% or 5%. Continue to double the
conversion rate as it will bring you more and more profits. In this
blog we will show you how you can improve the conversion rates of
your Ecommerce website.
Following
mentioned are the 5 tips if you implement would definitely help you
to win your goals.
Tip
#1: Keep the User Interface simple and easy to navigate
- Design of the website is the core of the Ecommerce website. It should be appealing to the user at the first sight itself. It should not be too complicated. If a user can not navigate easily then soon he is going to exit from your website.
- Choose the color contrast very carefully. The user should be able to read and view easily on your website.
- Show images of the product on your website. As a product with no image is less likely to be purchased by the users.
- Try displaying videos in your website for describing the product if you can. This will help the user in better understanding of the product.
- Show reviews from the people who have already bought that particular product. Allow people to add images of the product in their reviews as this will help the other intended buyers to get an idea about the product how it would look like after buying.
- Show complete description/specification of the product in order to leave a customer with no doubt in his mind regarding the product.
- Provide a better search for the products. Display suggested words in the automated drop down menu of the search bar.
- Provide better and variety of filter options to the user.
Tip
#2: Don’t charge for shipping
- Adding shipping charges to the products may lead you to lose the buyers even if your shipping charges are minimal. People these days search for the same product on multiple e-commerce websites and would purchase from where they get free shipping or the lowest shipping charge. This will lead your ecommerce website to increase in bounce rate which is not at all good for your sales. So in order to boost the conversion rate of your website provide free shipping as far as possible.
- Also for buyer’s convenience show clear and complete shipping process. For example when the order is placed/ received, product shipped, product in warehouse, out for delivery, etc.
Tip
#3: Attract the visitors
- Almost every ecommerce website provides similar offers to the users. Such as 30% off, 50% off, buy one get one free, sale ends in 2 days and so on. These are the very common offers these days. You need to think something different, something unique to attract the visitors and convert them into buyers.
- You can also attract the visitor by other means for example when a user searches a product of his interest and is willing to buy, show him some similar options to widen his search. You can club some products like mobile with a mobile cover, pen drive and a data cable and many more. This will lure the visitor and he might buy other products in addition to the purchase he was going to make. This will not only show variety products in your website but also it will increase your sales tremendously.
Tip
#4: Keep a hold on visitor
- What happens when a visitor searches for a product and doesn’t find in your website? Or if the visitor likes and is willing to buy a product but it is out of stock. What then? This is when you need to hold on to the visitor. Be in touch with the visitor and notify him as soon as his preferred product comes in stock. This remarketing strategy would build the trust of the user in your website and increase the sales.
- You can be in touch with the visitors or users through mails, sending them newsletters, promotional offers on either or both- their mail ids or mobile numbers whichever provided and suited to your convenience.
Tip
#5: Take feedbacks and provide a flawless customer support
- Feedbacks are one of the most essential things to do. This is a marketing strategy you can say. Be continuously in touch with the user for his purchase through mails. Don’t ask user for his feedback before or during his purchase. Ask him after he receives his product. You can ask him one week after his purchase whether he liked the product or not? Was the product delivery on time? Is he satisfied with the product quality and the delivery service? Ask him how his experience has been during the whole process. Ask him for his suggestions if he can provide you as this will help you improve your website positively.
- Also provide complete customer support to the user for both pre and after sales service. Kindly note that in Ecommerce every user is important, so solve their queries and concerns as soon as possible and do not make them wait for long. This service is indeed very troublesome though it might seem easy. Display full customer contact details in your website in order to provide user a hassle-free experience. After reviewing many sites we found a good functionality in few websites that is when the user wants to communicate with the customer support, he just needs to enter his contact number and the customer care will call him back in a couple of minutes. Isn’t this great? This not only saves user’s time and money but also hold the trust of the user in you.
There
are many more marketing strategies including the Google Adwords where
you have to invest in PPC. But if you are not able convert the
visitors into buyers then your investment would go in vain. So these
few tips mentioned above are the ones you should keep in mind while
you are in the league of Ecommerce.
