Just having an eCommerce website
is not enough until and unless it doesn't drive the sales. It may
happen that your website has a lot of traffic but lesser customers,
you are lacking something and you need to identify what it is that's
not working in your favor. Most of the first time visitors of your
website do not buy from the site. They might compare the prices of
your website's products with other competitors. You have to make sure
that the sales on your site are increasing to have a profitable
eCommerce website.
Do you know web design has an
impact on the website's sales? Yes, you heard that right!
Here are some of the web
designing tips that boost up your sales -
1. Limited
customer information
It
is important to ask only the limited and precise customer information
in the contact form such as name, email address, and zip codes.
Visitors may think you are asking for too much information if you put
in more fields. Besides, people hate filling out lengthy forms. They
might even not fill the form and leave your website rather than
filling out lengthy forms.
2. Design for
easy navigation
If
the navigation of your website is easy, the visitor will spend more
and more time on your website and that increases the chances of
sales. Dividing categories clearly, making navigation elements
clickable links and putting a search feature are just some of the
web design elements that make your site easily navigable.
3. Fast loading
time
A
customer gets irritated if the site is taking way too much time to
load. According to recent studies, 47% of customers expect the
website to load in less than 2 seconds and most of the customers will
leave the site if the loading process takes more than 3 seconds. Make
sure that the loading time of the site is fast enough that the
customers will stick to the site and visit the site which may
ultimately result in sales.
4. Give away free
stuff
Who
doesn't love free or complimentary stuff? Sometimes all people need
to engage is to see the word FREE on the page. Giving them free stuff
will encourage them to buy more from your eCommerce store. Offer them
what you can and boost your chances of getting more conversions.
5. Mobile
friendly website
A
successful website is the one that runs on all the devices such as
laptops, tablets, and cellphones. You might build a great website
that looks great when viewed on desktop or laptop but looks
unorganized and cluttered in cell phones. It is not said to be a
responsive website. Responsive designs adjust to the size of your
browser automatically. Mobile friendly and responsive website designs
are essential these days. So a website must be mobile friendly and
work properly on mobile phones as well.
6. Make a video
of your products
There
are many people who find reading articles boring and would rather
watch a video than reading the article. So in order to reach out to
customers, you can make a video highlighting your products and
services. Videos are more engaging and are easier to make. It would
be better if the duration of the video is kept short to about three
minutes because longer videos might be time-consuming for the
customers and they might not watch it till the end.
7. Display
testimonials
Genuine
testimonials from previous customers are great for spreading a word
for your products or services. So whenever you receive a positive
message from the previous customer, always put it up on your website
so that the customers can see. You can also use an entire page or
section of your website for testimonials since they attract potential
customers on your site and build their trust in your website and its
products.
8. Visible
call-to-action (CTA) button
A
call to action button is the one from where a visitor/customer can
directly contact you while exploring your website. Make sure that the
CTA is highly visible on your website. You can also put it in a
different color such as in vibrant colors like orange or red to
attract the customers. You must put it on the home page of your
website so that it can be clearly seen by everyone.
Conclusion
The
tips mentioned above were some of the web designing tips that help in
boosting up your website's sales. Work on these tips and you will
definitely see a rise in the sales and ultimately your business will
grow. These were some of the tips that we think are beneficial for
web designing that can work in your favor. Do you know of other web
designing tips as well? If yes, please share them with us in the
comment section below.
