Magento 2 SEO Tips for eCommerce: Advantages and Common Issues

We can say that Magento is the most popular eCommerce CMS in the world. It is widely used all over the world and growing rapidly every day. It’s an open source platform that provides a lot of benefits to its users. With Magento, you will get full control over your site, over its content, functionality and resource appearance.

SEO or search engine optimization is an important aspect of any online business’s marketing strategy. No matter how improved you say your SEO is, SEO always needs improvement.

In this blog, we will discuss the advantages and some of the common issues that you most probably face during the search engine optimization of the Magento site.

We will discuss some tips to improve the SEO of your online marketing. Let’s look at some of the easy steps to improve the SEO of your Magento store.

1. Meta Tags

You must have a control on your Magento website and it is one of the best things of your Magento SEO. In CMS you can edit meta tags on many pages. It also lets you change category title on every category page. You can also add brand name, logo or any other information.

2. Sitemap

There is an in-built function to add sitemap in Magento. You can easily generate an XML file without using external extensions.

To add the sitemap, go to marketing - site map and click add sitemap button.

3. Google Analytics

To install Google analytics on the website, go to stores- settings- sales- google API and add the code of analytics counter and pick the yes options from the enable menu. After that, the analytics code will be added to your site.

4. Redirects

There is no need to edit the htaccess file, you can rewrite rules from the admin panel. Go to Marketing - URL and rewrite management. Redirect is an easy way to save all SEO indicators if your site structure is changed.

5. Enhance Product Images

Start naming the pictures of your website with category, color or any other feature of the product. Try to make its names meaningful and descriptive with proper and relevant keywords. Apart from these, remember to add alt tags to make them noticeable for search engines.

Apart from the advantages, there are some common issues that one will face during Magento store optimization.

 

Let us now discuss some of these main issues of Magento CMS-

1. Loading Speed

Who likes slow speed? Users normally get irritated with the slow loading speed and won’t spend too much time waiting for the site to load. Magento stores are generally really slow. When it comes to online stores, page loading speed is an important ranking factor. It also impacts on customer experience and user behavior. So to raise high in Google search engines, work towards fast loading speed of the site. Speed up your website and it will result in the improvement of the overall performance of your store.

2. Duplicates

This is the nightmare of any online store merchant to have duplicate pages in their store. Duplicate content is one of the most serious forbidden issues that online merchants come across. Magento creates dynamic variants of category and product pages.

There are two ways to solve the duplicate problem-

-    Disallow these pages in the robots.txt file
-    Put a canonical tag on the main page of your site.

3. Headlines

The H1 like titles have a huge influence on Google to understand the text relevance. Magento uses the logo on the page as a default H1. Check the headlines on your website. Category names should be on H1 of category pages, the product name for product pages.

 

Conclusion

Magento being one of the most popular CMS recently has advantages as well as limitations just like any other platform. With the right SEO techniques, you can achieve the greatest heights. Right Magento SEO can raise your website to the new level of eCommerce. In this blog, we discussed some of the SEO tips to improve the performance of your Magento website as well as some of the most common issues that Magento store owners come across. But everything has a solution. Just follow the tips mentioned above and feel the change. If you have any queries, questions or ideas, feel free to share them with us in the comment section below.

Build Your Brand Through a Catchy Web Design

Your brand is your business's identity and it takes a long for someone to build an identity in the market. A successful brand can get you customers and enable you to keep them at the same time. Branding means marketing everything about your business and make it easy and possible for people to tell when they're dealing with you.

There are many ways to work on your brand identity, web design definitely and undoubtedly plays a huge role and you cannot ignore that. You can build your brand through web design. A solid initial investment can be beneficial for you for many upcoming years.

Here's how you can build your brand name through eye-catching and attractive web design and how it helps in building the brand name of your business-

1. Choose The Right Color

Choosing the right color is important for any website. Colors are important as they are attractive and catch user's attention and subconscious. Different colors represent different things. Just like black is a serious color, red represents something risky or dangerous. As we know the danger signs are printed in red color. The color green is related to health and have the ability to calm you. If you build excitement or interest in seeing the brand of any business, you have to check which colors they use. If you're targeting the international market, use only colors that are universally favored.

2. Display Your Logo Properly

A logo says a lot about your business without having to speak. You can get creative with your logo design. Always put your logo where it is easily seen like on the upper left corner of the website because that's where most of the people will look at. Logo size is also important. So make sure that the logo is of the proper size and big enough to get noticed immediately by the visitors.

3. Make Your Brand Unique

To make your own identity, to set your brand apart from the rest, your brand needs to be unique which makes you stand ours from your competitors. It is not easy to create a unique brand as it will take a bit of effort to create a brand that's different from others. However, that hard work and efforts will be worth it once your visitors will remember you by your brand name. There's also a great chance that your visitors will visit again once they're satisfied with your products and services.

4. Write an Astonishing Tagline

A catchy and remarkable tagline is a must-have asset in a business. People tend to remember the taglines such as some of the famous taglines such as “innovation of you” of Philips, “just do it” of Nike, “I'm lovin' it” of MacDonalds, etc. See, you remember these taglines. You can put a tagline below your brand's name, in twitter bio, website headline, business card, etc. A tagline should be short and catchy and should be able to make a strong impression.

5. Figure Out Your Place in The Market

It is of utmost importance to understand the current market, who your potential customers and competitors are.

There are many ways to do this-

• Google your product or service and do research of the competitors that show up.
• Talk to your customers and ask them which brands they buy more often.
• Look at the pages and accounts that your target audience follow on social media.
• Shop online or offline and get a feel of how your customers would browse and buy products.

6. Consistency Throughout The Web Design

Consistency throughout your web design will build on the choices you've made earlier regarding selecting the right personality for the brand. Keep consistent colors and visuals to ensure your website has a uniform image.

7. Type of Language

The type of language you use on your website needs to strengthen your brand's personality. If your audience is young and your brand is friendly, you can use the informal language or tone of voice may work well for you. But if you're building a website for an investment bank, the language should be formal and serious and should not sound childish. You can say the same thing in different tones and ways. So you must choose the language that suits your brand's character and audience.

Conclusion

Building a strong brand is important for both big and small companies and even personal websites and blogs. A brand will create your identity in the market and will help you get noticed among the perfect competition market. The points mentioned above were the tips you must consider and work upon in order to build a strong brand. Make sure to utilize all the mentioned tips to make your business powerful and effective. These tips will help your brand gain an identity in the market and you will get your recognition among the competitors.

Major Benefits of Using Codeigniter PHP Framework Development

CodeIgniter is well known to everyone. It is a well known and powerful PHP framework with a small footprint having PHP as its scripting language. It is a great platform for those who want to have a simple and elegant toolkit to create a full-featured web application. It is a great platform that allows you a hassle-free website and application development. The application developed on the CodeIgniter framework work fast and effectively due to its pool of dynamic features.

There are many benefits and advantages of CodeIgniter. This simple toolkit serves you with many advantages. CodeIgniter framework requires less coding as well. Apart from these, there are many other benefits that CodeIgniter has to offer.

Let's Discuss Some of The Advantages That CodeIgniter Offers:

1. Lesser Code and Faster Development

CodeIgniter is known as a rapid development framework. It requires less code which means you will save a lot of time. You will not require to chase down 3rd party libraries all the time for every project because most of them already come with the default framework.

2. Security

PHP has many inbuilt functions and features that you can use in your project for input and output filtering. Many functions are available for the encryption and decryption which helps the CodeIgniter developer in transferring data securely. You can also enable cookie encryption where you can handle database and escape SQL queries.

3. Built-in Libraries

One of the biggest advantages of the CodeIgniter framework is its built-in libraries. The essential part of a CodeIgniter framework is its libraries. It provides a rich set of libraries which increases the speed of CodeIgniter application development. It also comes up with a variety of default tools for multiple things like cookies, strings, file handling, directories, etc.

4. Bug Handling

It provides user-friendly and simple interfaces which are helpful in detecting and handling errors throughout the application. CodeIgniter also offers bug handling instructions and debugging messages. It shows all the errors in your applications without failure.

5. Customization and Configuration

CodeIgniter files can be easily edited by the owner whenever he wishes to and he can make changes in the files. A developer can create what he needs to develop based on application. With CodeIgniter framework, customization of existing files is quite simple and also doesn't confuse the beginner.

6. Inbuilt Tool Package

CodeIgniter framework has an extensive set of built-in libraries, including zip encoding, calendar, unit testing modules, validations, sessions, email, etc. All these default tools add to the developer's delight for managing arrays, strings, forms, and other data files. If you hire a CodeIgniter developer, he can create new libraries as per his wishes and according to his requirements.

7. Community Support

As we all know CodeIgniter is a popular PHP framework with more than 75,000 registered members on the CI forum. The CI framework has a Wikipedia page with its code available. In case if a developer finds any problem, they can easily switch to CodeIgniter forum and find the solution to their problem. The CodeIgniter community can help you with any kind of CodeIgniter development challenges.

8. MVC Architecture

CodeIgniter framework has MVC architecture. The model, view, controller architecture of the CodeIgniter framework allows the developer to easily manage separate code based on the data structure and design HTML codes. MVC architecture makes the CodeIgniter development process more synchronized.

9. Faster Response Time

The most important factor of the CodeIgniter framework which attracts a lot of developers towards CodeIgniter is its fast response time. CodeIgniter gives response too fast that no framework is able to match its speed till now. CodeIgniter is ready to use framework with almost zero configuration.

10. Data Abstraction

One can use CodeIgniter database abstraction layer to create, add, delete and update statements in a hassle-free way. CodeIgniter framework allows you to manage multiple connections using one application. If you hire a CodeIgniter developer, you can experience high customization benefits of CodeIgniter framework like adding, removing or deleting rows and columns and create new tables as well.

Conclusion

CodeIgniter is the best open source development framework of PHP. It is easy to use and has debugging features as well as many other added features. Due to its highly interactive and user-friendly interface, one can create large, dynamic and secure applications. It has many features which benefit a lot of users. What makes it so popular? The answer has been given in this blog. Here we mentioned 10 Major Benefits of Using Codeigniter PHP Framework Development. We know there must be many other benefits as well which we might have missed in this blog. If you know of other benefits as well, please do share them with by mentioning them in the comment.