Marketing Techniques for NopCommerce Web Development

 As we were learning about Unknown facts about nopcommerce development company in the previous articles where we talked about the check out process and Payment methods. Let’s move forward with how marketing can help you to reach a new level of success for NopCommerce web e-commerce store.

Marketing:

Marketing tools are necessary for the success of nopcommerce development services. There are numerous popular marketing features available for your NopCommerce store to run marketing campaignson your e-commerce website.

Reward Points System: 

NopCommerce provides an amazing feature of rewards point that allows your customers to earn reward points on the specific amount of order. This marketing technique allows you to get your potential customers back to the website to redeem the earned points to purchase additional products on your e-commerce website. To add reward points, Visit your NopCommerce administration Panel, go to “Customers” on the left side and click on “Customers” option. On the right side, you will have the customer list. Click on the “Edit” button linked to the customer you want to reward.

On the following screen, you will get customer details, click on the last tab “Rewards points”. It will display “Add (reduce) points” form which you can use to maintain reward points. This form will let you add or reduce reward points to a customer account, set the legality of those points, add a comment to state reason following the points and if you have multiple stores, select store after that click on “Add or reduce points” button to manage the reward points. You have to use a negative value to deduct the redeemed reward points.

Related products: 

Related products feature will let you promote related products for upselling while buyers browse similar products or they are about to checkout.

Discounts and Coupons: 

This feature in NopCommerce allows you to:

• Provide discounts in terms of fixed value (e.g. $10.00 off) or percent off (e.g. 20% off).
• Create and give coupons with validity to draw your customers to order more.
• Provide discounts product wise, category wise, on shipping, order totals, and more.
• Provide discount and coupons to a particular set of customers, corporate clients, etc.
• Give quantity discounts.
• “Time specific or customer-specific” discounts and other different discount requirements

To leverage, the usage of Discounts or Coupons feature on your nopcommerce ecommerce store development company, visit your Nopcommerce Administration Panel after that visit “Promotions” which reside on the left side and open “Discounts” option. You will have your discount and coupon list on the right side. You can update your existing discount or coupon by clicking on “edit” button specified to the discount or coupon you want to update.

To add new discounts or coupons

You will see the “Add new” button on the top right of the screen click on it, After that you will get “Add a new discount” form. Provide the required information to this form to create new discounts or coupons. This form will require the details like discount types, percentage or value, start and end date, and limitations to the discount or coupon you are creating. After providing all the details recheck the form and click the “Save” button the top right and it will create a new coupon or discount.

We will see other marketing techniques in the upcoming article.