The Unknown Fact of NopCommerce Web Development

 In the previous article, we were learning about the unknown fact of NopCommerce that can help e-commerce store owners. We have covered the product features in the previous article. Let’s move forward with SEO.

Search engine optimization (SEO):

In today’s competing world, SEO is important to enhance the visibility of your website in search results. The more visibility your e-commerce website has a higher CTR (Click Through Rate) the more revenue you will receive. NopCommerce web development extends a complete SEO out of the box. It provides you with full control over keyword tags, customized URLs, Sitemap, etc.

The Default SEO tool in NopCommerce Supports:

• Keyword tags and URLs Administration: To begin with your online store web pages more search engine friendly, NopCommerce offers full access to keyword tags and personalized URLs management sections to a store owner. NopCommerce also encourages product web pages with SEO-friendly names out of the box.

• XML and HTML sitemaps: NopCommerce recommends two popular versions of sitemaps XML and HTML. While XML sitemap boosts search engine bots to discover and understand your e-commerce website pages for more salutary search results, the HTML sitemap serves both visitors and search engine bots to ascertain web pages on your e-commerce.

• Microdata: It gives the search engine bots a wider context about the type of information accessible on the website and the way your e-commerce website should be listed and ranked. Microdata also benefits in the creation of “rich snippets”, which represent more information on search result pages than traditional listings.

• Breadcrumb navigation: NopCommerce web development supports breadcrumbs and executes your e-commerce website look more established and professional. Breadcrumbs are links that let your customers follow their path from the existing web page to the home page on your e-commerce store. They usually appear near to the top of the webpage and exhibit the structure of your e-commerce website.

• URL canonicalization: This helps you to overcome indexing of repeated pages and makes your NopCommerce website more crawlable. This can be accomplished by setting a store URL to the canonical (preferred) URL for every category and product web pages.

• Google Analytics integration: NopCommerce is integrated with Google Analytics, thus helping you to understand the web traffic your e-commerce website is receiving. Google Analytics performs a significant part in customer targeting and conversion. The eCommerce transaction-tracking tool in NopCommerce directly connects your Google Analytics data with consumer activities.

Localizable URLs. NopCommerce lets you localize URLs on your e-commerce URL localization enhances the possibilities of matching search results based on other religions or languages.

Search engine optimization in the NopCommerce Admin Panel
In NopCommerce, you can do complete SEO of the product, category, vendor and manufacturer web pages. For SEO of your Product web page in your NopCommerce 4.0 CMS visit “Catalog” on the left side and then click on “Products”. On the right side, you will see the Product list on the right side of your panel.

If you want to start SEO, the current products click on the “Edit” button in front of the product and if you want to add a new product click on “Add New” on the top. Both ways, you will view an “SEO” tab on the next screen, just click at it to optimize your Product Web Page, and then click on “Save” on the top-right edge.

The same can be performed to implement SEO of category and manufacturer web page, just pick the corresponding entries under Catalogue. For Vendor web page SEO, you require to go to “Customers” on the left side and click on “Vendor” and follow the identical process as above.

How To Start A Shopify Dropshipping Business Step-By-Step

As we were learning about Shopify drop shipping in the previous article let's move forward from where we have left. after signing up with Shopify choose the best suit theme.

• Shopify Themes – Personally, my go-to free theme is Minimal Vintage it’s easy to navigate, accurate and overall a great starter theme for those who are on a tight budget. You can change the theme over time. You can just test out free themes to get the work done. Once you’ve started making some money, you can spend it on buying a new theme for better store design.

Market Your Dropshipping Business

So till this point, you’ve got your product and built your store with the help of Shopify e-commerce store development company, now’s it's time to market your dropshipping business. This is a not as simple step as it sounds in your dropshipping business plan. So don’t keep making tweaks to your store design and act like you’re making improvements. You don’t need to be terrified of putting yourself out there.

If you’re just starting out, getting your first order is one of the best feelings! But as you are just a startup, you’re probably not in a proper economical space where you can spend much on marketing. So, here are some of my best marketing ideas that have come from those super-saving moments. Here are a few to get you started:

• Facebook Advertising: I know it can be attractive to spend $500 on Facebook ads. Many new organizers think they will earn so well from the first tryout, but you won’t. Keep in mind the first few ads will not help you to make money but the experience of what you should not do. Keep your budget low for the first few ads to be able to afford experimentation. Some times even products can fail your ads campaign. So, to know your best selling products create several different ads and compare the reports. Keep your targeting area as clear as you can. As an example, if you don't wish to sell your products in Canada, Australia, the United States, or the UK, eliminate them. It will keep your ad costs lower. If you have a bigger budget, create a separate ad for these countries if you wish to target them.
  

• Retargeting Ads: If you have a tight budget, you should go for retargeting ads as it won't cost you much. This ad is the perfect option if you have an e-store with tons of traffic. Maybe you’re marketing for free on Pinterest and seeing a noticeable of traffic from there. Maybe you have a blog page on your website and blogs with featured influencers and now influencers are sharing your blog for free. With the help of a retargeting ad, you can take advantage of that free traffic and it can help you to convert that traffic into a paying customer. If you have a perfect strategic plan you can utilize those random people into the potential everlasting customers. Precisely done retargeting can perform even better than a standard Facebook ad. Retargeting is economical also.

How To Start A Shopify Dropshipping Business Step-By-Step?

In the previous article on how to start the Shopify Dropshipping Business Step-By-Step process, we have covered the two steps. As you are done with finding your niche and suppliers, let's move on with the third step competitor analysis.

Competitor Analysis

Once you have decided what to sell, you now have to gather knowledge on who your competitors are, what they sell, and how they sell their products. There are many ways to do this.

• Enter the name of one of the products you are going to sell into Google and do quick research and list who shows up on top. The top ten results on Google or any other search engine will present you a good indication of your competition in a certain location. If you are selling products in a location different from where you are based you can use third-party tools like SEMRush or any other tool to get information about search results in various locations across the world.

• You can do the research to find niche competitors of yours using any third-party tools. You can get a summary of the website you are searching or social media profiles any advertising your competitors are doing, audience and traffic information for their website, and a list of competitors for that business.

• Hunt around on social media. You can browse Facebook ads within a niche and social media pages for top brands. How many followers do they have? How do they market their brand? How much engagement does their brand get? What can you do differently to stand out against them? Keep an eye on the best thing they are doing with their store that you can adopt.

• Know your competitors' content and what performs better for them through the use of third-party tools. You can get insight into what content gets the most social shares so you can find inspiration for new blog ideas. Know their strength by Signing up to a competitor’s newsletters that can keep you on top of their content if they share their blog content this way.

Building a Dropshipping Business Store

There are a few segments to building a dropshipping eCommerce business the right way. Here are a few:

• Domain Name – Your domain name values, especially if building a long-term brand. You can use a free business name generator to encourage you to simplify the process. Always get a .com domain, no matter what. If you need your niche as a keyword in the new domain make sure it’s obvious like beauty, jewelry, fashion rather than very explicit so you don’t have to change your domain name down the road. Also, do not use your name as the domain for your shop. If you ever sell your business, you could lawfully use the benefits to your own name.

• Sign up for Shopify – Shopify is the most extensive eCommerce platform on the market for dropshipping. With new features, tools, resources, and apps being added regularly, you’ll find that it’s easy to manage and run a business on the platform. Plus, if you find yourself in a problem, you can reach out to a Shopify support who will personally walk you through any steps for free. You can even hire a Shopify store development company, who can build the store for you and even provide after-sell services. we will continue this article on the step-by-step process of Shopify Dropshipping Business in the upcoming article.

Unknown facts of NopCommerce Store Development

In the previous article, we were learning about the unknown fact of NopCommerce that can help e-commerce store owners. We have covered Multi store features in the previous article. let's move on with multi-vendor support.

Multi-vendor support: NopCommerce Multi-vendor support characteristic allows multiple vendors to trade on your e-commerce website like Amazon. Products from various independent merchants can be seen in the common product catalog and your online customers can buy at one web store from any of the merchants as per their preference.

The multi-vendor support innovation also allows store owners to give access to an administrator panel to each vendor to handle every action related to their products, sales reports, reviews, and order details regarding their products. This feature prevents vendor obstacles with each other’s activity.

You can also ask NopCommerce development company the NopCommerce Multi-vendor support feature for Dropshipping by specifying each product to a specific vendor whose details are stored. Once an order is placed on your website, you can send an email to the appropriate vendor who sells the specific product that has been ordered. This email includes every concerning the detail of products. The vendor can then delivers the products to a customer on behalf of the merchant. After a successful delivery, the merchant can pay commission to each of his or her vendors at the end of the month.

How to add Multiple Vendors in the Nopcommerce Admin Panel?

To add a new Vendor in your Nopcommerce 4.0 Administration Panel you can visit “Customers” on the left side of your dashboard and then click on “Vendors”. On the right side, you will see the Vendor list.

Now click on the “Add New” button placed at the top right corner. It will redirect you to a new screen where you add the details of the vendors like name, email, address, etc. Before you start adding vendors detail, please make sure you allow the “Advanced” on the left top side that can give you detailed vendor form. Also, check the box that says “Active” before saving the details you have entered. You have to follow the same process every time you add the new vendor. Nopcommerce Admin Panel also allows you to perform SEO at the Vendor level for better visibility which we will see in upcoming articles. It is more advisable to hire a NopCommerce e-commerce store development company to create your e-commerce store as they are the experts.